Design Stories
Interni
Art Direction
Production
Social Media Management
Web
Studiogusto, with its expertise and approach based on design culture, best interprets Interni's mission and translates it into engaging and significant editorial content, contributing significantly to the positioning of the brand on the international scene.
Interni is a leading name in the world of Italian furniture, with over 90 years of experience. Operating in 169 countries, the company represents a reference model in the supply of design and interior design. Its mission is to conceive and implement interior solutions, offering customers with the most diverse backgrounds and stylistic needs a total design experience.
The world of design seen from inside.
We tell the most intimate aspect behind the people and brands that make the difference in the world of design, researching the most original stories of exclusive productions. This is how the Signature Editions were born: videos, interviews and insights intended for the entire community of design lovers.
Live & Podcast
Meetings, reflections and exchanges with internationally renowned designers, on a great shared passion: Design. INTERNI RADIO is a live and digital event created by Studiogusto which takes place every year during the Salone del Mobile. A real radio station, which broadcasts live interviews and live social media, in the courtyard of the Interni Design Factory, right in the center of Milan. The talk experience is integrated into the brand's Spotify channel with dedicated podcasts.
Social & Journal
The Interni Journal is an online magazine edited by Studiogusto, that offers insights, news and inspiration. This personalized tool tells the behind-the-scenes story of selected projects, mainly exploiting the copy and typographic element also via social media through editorial multi-posts, following the trend of Instagram's visual and editorial micro-blogging.
Periodical magazine
The communication strategy is completed by the new INTERNALLY magazine, a tool entirely written and designed by Studiogusto to explore the news and the path taken by the Group. A real printed house organ designed with the aim of strengthening the brand's identity, sharing different projects and activities carried out by the company, with a common language.
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