Master of the italian living
Exteta
Art Direction
Web
WOTD - CSS Design Awards
FOTD - Fwa
SOTD - Awwwards
Gusto Ids has developed a new image for the Brand and all related projects, following creative management, contents and design of editorial tools, thus pursuing the positioning and strategic growth path started by its management.
Exteta is a Brand that designs and produces Outdoor furniture items: in 2016 it decided to re-edit the first outdoor collection designed by a master of international architecture. This is how the collection Locus Solus was born, or better reborn: a visionary and mischievous project by Gae Aulenti aimed at enhancing Italian design of the early 1960s.
We developed a specific campaign for Locus Solus, working with Nina Artioli, the Architect’s niece and President of the Gae Aulenti Archive. The project received immediate acclaim worldwide, both online and in the specialised press.
Locus-Solus is the perfect project: the right combination of mischievousness, minimalism and experiment. A colour and interactivity experience, to discover a piece of history of Italian design.
Browsing is ambitious and intriguing: the slider becomes a time machine, the transitions colour explosions. An intensive digital path which has impressed users and professionals, creating a trend which still continues today. The corporate project for the Exteta brand brings online the philosophy and taste of an Italian brand which has reached an international audience through its back-to-basics approach and search for perfection.
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