Off, vanlife & outdoor spirit
IndelB
Art Direction
Web
Production
Untamed, unstoppable, unconventional. Studiogusto channeled the ongoing search for freedom coming from Indel B OFF and turned it into a multilayered communication strategy.
The collaboration with Indel B, European leading company in the world of air conditioners and refrigerators, has given Studiogusto the chance to directly impact the launch of the new brand OFF, focused on products that expand the possibilities of mobility with refreshing products to bring wherever the client wants. Studiogusto designed the identity of the new brand, creating the name, the logo, the social strategy, and directing the tone of voice including video and photo shoots. The most challenging and interesting part was working side by side with a well-known and BtoB oriented company like Indel B to create new, off-road solutions dedicated to end customers.
With the identity we wanted to generate a contrast with the rest of Indel B’s communication: the name OFF and the logo design are a strong declaration of freedom and independence.
Being off from what is conventional and expected for a journey is a statement of love for pure adventure. The logo represents the same choice: going off-road to seek new horizons and moments to remember, exploring nature in a truly limitless way.
Studiogusto directed the photo and video shoots for Indel B OFF showing a new way to represent products: the products are not just visible, but perceived through the new scenarios that the characters in the scene are experiencing.
The catalog features visual contents for vanlife lovers alongside precise technical data for the end customer to be able to choose their most suitable products. The magazine written and designed for OFF contributes to expand the vast culture of vanlifers through interesting collaborations and topics that are part of their universe.
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